Canada's aggressive new Anti-Spam legislation came into effect on July 1, 2014. A key component of the legislation is that the sender must receive consent (approval) in order to send someone a "Commercial Electronic Message." A CEM is defined as "any electronic message that encourages participation in a commercial activity, regardless of whether there is an expectation for profit."
This blog is not a comprehensive review of the legislation or a list of everything your organization needs to do to comply. Instead, we will focus on the "people" aspects that impact HR professionals and business managers.
Build awareness among your team members:
Some of the exceptions to the need for explicit consent:
Real world example:
What about Social Media posts?
What about recruiting new employees?
Want to learn more about establishing employee policies and procedures?
You should attend Clear Path's upcoming "Setting the Rules of the Game: Creating an Effective Employee Policy Book" session. It is being held on November 6th and will cover a wide variety of topics, including CASL Compliance policies. Click here to learn more or to register.
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